Work

These days, I wear multiple writing hats.

I’m the lead copywriter for a boutique communications agency, working in Hertfordshire.

We provide strategic and communications support for a variety of businesses, with specialist knowledge of the healthcare sector.

This involves writing extremely varied content, from emails to training documents to websites to video scripts, all with different goals and readerships in mind, and all designed to be remembered. I particularly enjoy turning complex information from a range of sources into something that can easily be understood and used. I also love finding new ways to get information across!

One single project can involve a huge variety of deliverables – for example, we created an app for one company just as COVID-19 hit. The app had to replace all the content they were planning to introduce at an in-person conference and timelines were beyond squeezed. I wrote the creative messaging, scripts for video teasers, outlines for podcast scripts, factsheets, quizzes, and app text – alongside emails and Yammer posts to promote downloading the app. It went on to be a huge success, with really high engagement figures and a silver award at the PM Society Digital Awards.

Together, we also created Sofa2Summit, where I am a founder.

It’s all about helping people climb from their sofa to their career summit. It starts by looking at your motivations: the unique drivers that help you get out of bed, that push you to strive for something more.

The idea came from a time when we discovered one of our clients was struggling to encourage staff to engage with learning courses, regardless of the quality of the material. We realised additional learning sounds great on paper, but during the regular working week, many people will feel simply ‘too busy’ to do something on top of their daily duties, unless you can really tap into what drives them as an individual, whether that’s finding out if they’re pushed by intrinsic motivations (such as passion for what they do) or extrinsic ones (like financial rewards or promotions). We created a quiz that gives people one of four motivation profiles as a result, based on these drivers. With that insight in hand, individuals and managers can find it much easier to tap into motivation and succeed.

I’m a freelancer too, able to help you on small to medium projects whenever needed.

Whether it’s starting from a blank page or editing existing copy, I can be your helping hand. Just get in touch!

I also have significant experience in book publishing/editing.

Choc Lit

From January 2011 to early 2012, I was a freelance copywriter for romance publisher Choc Lit, writing the back cover copy for their books.

Cover copy was written in conjunction with direction from editorial and often the author, to a tight word count.

Never Coming Home by Evonne Wareham

All she has left is hope: When Kaz Elmore is told her five-year-old daughter Jamie has died in a car crash, she struggles to accept that she’ll never see her little girl again. Then a stranger comes into her life offering the most dangerous substance in the world: hope.

Devlin, security consultant and witness to the terrible accident scene, inadvertently reveals that Kaz’s daughter might not have been the girl in the car after all. What if Jamie is still alive? With no evidence, the police aren’t interested, so Devlin and Kaz have little choice but to investigate themselves.

Devlin never gets involved with a client. Never. But the more time he spends with Kaz, the more he desires her – and the more his carefully constructed ice-man persona starts to unravel. The desperate search for Jamie leads down dangerous paths – to a murderous acquaintance from Devlin’s dark past, and all across Europe, to Italy, where deadly secrets await. But as long as Kaz has hope, she can’t stop looking…

Run Rabbit Run, by Kate Johnson

Sophie Green’s an ex-spy, or trying to be. You wouldn’t believe the trouble she’s in. An MI5 officer has been shot with her gun, her fingerprints all over his office. And no, she didn’t kill him. But she has gone on the run.

Now Sophie’s desperately seeking whoever’s trying to frame and kill her. She’s being forced to work with the least trustworthy man in Europe, MI5 is following her every move, and she’s had to leave the tall, blond, god of a man she loves behind.

Luke Sharpe works for MI6. Or did, until his girlfriend became a murder suspect.

Doing nothing wasn’t an option, so he started investigating. Who cares if it is means jeopardising his career? Sophie’s everything he used to say he never wanted. Young, irresponsible, bright and mad. Now she’s just everything – and she has to live.

She will live, won’t she?

Elsewhere…

A long time ago, in a galaxy far, far away… or after graduating from university back in 2001, I became a fulltime bookseller which was amazing fun (if very badly paid). Then I went to work for Harlequin Mills & Boon as an editorial assistant. It was a fantastic grounding in book editing right from the start. My proudest moments at HM&B included working on new fantasy imprint Luna and picking NYT-bestselling author Maria V. Snyder out of the slush pile with her debut Poison Study. I’m sure someone would’ve recognised her talent eventually, but I’m so glad I got there first.